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The Marketing Department

The Marketing Department is headed by Candidate of Economics, Associate Professor I. Taranenko.

The teaching staff of the department includes

-5 Professors; Doctors of Sciences;

-4 Associate Professors; Candidates of Sciences;

-2 Senior lectures;

-3 lecturers.

The core subjects taught by the department are

Public relations

Economic Fundamentals of Marketing

Commodity Market Infrastructure

Marketing

Marketing of Service

Marketing Communication Policy

Marketing Cannels of Distribution

Marketing Commodity Policy

Marketing Price Policy

Marketing Management

Marketing Research

Consumers’ Behavior

Industrial Marketing

Advertisement and Advertising Activity

Advertising Management

Strategic Marketing

Marketing Innovation Policy

The department teaches students from the Institute of International Finance, the Institute of International Economics, the Institute of International Communication, the departments of Marketing, Management, Audit and Accounting, Economic Cybernetics, Enterprise Economy, Commodity Research and Commercial Activities.

The principal direction of departments’ research activities is “The Design of Methodological Foundations for the Selection of Enterprise (Company) Marketing Strategy”.

I. Taranenko